New devices are being launched every now and then, thanks to ever-growing technology. The evolution of new devices certainly has made the life of an individual a lot easier and convenient, but it has brought many challenges for businesses. Today businesses are not only trying to catch up with the online world but also with the device industry.
In the era of smartphones, just having an up and running website is not enough. According to a recent study, it has shown that more than 60% of Google search results are originating from smartphones. The number is impressive and so is the growth of mobile industry. The need of being available on every internet enabled device has given birth to mobile application development, which signifies the core development of an application specifically for the smartphones and mobile devices.
Does your company need an application?
As a matter of fact, people turn to their mobile phones, smartphones, tablets, and iPhones when they have to look for information on the internet. Today where there is an application for almost everything from shopping to booking to gaming to money transfer, your company cannot afford to miss out on an opportunity to target the half of your audience, which is available on smartphones. Mobile apps are no longer considered to be a luxury, it has become the need of the hour. But this does not mean that every company needs to have a presence on mobile phones.
Let’s picture it this way, if you run a retail company, launching a mobile application does offer a lot of benefits. The application would allow your users to have a glance at your catalog on the internet and make a purchase immediately via the same device. However, if you run a consultancy company, you probably would want to get involved into collaboration tools rather than an application which is available for everyone.
What is the purpose of your mobile application?
It is important for a company to understand the purpose of the application before even planning to launch it. You cannot hire a mobile application development company to get an application developed without knowing the purpose of it. To get the whole picture of launching an application clear, you need a strong mobile strategy. In order to develop a useful application, a mobile strategy is essential so that a company can decide whether to build a mobile-friendly website or a mobile application.
Wondering why not have both? Well, bigger businesses often have both a mobile-friendly website and a mobile application. However, not every website needs both the platform to communicate with its audience. Considering the fact that a mobile website and a mobile application are created for a different type of audience. As an instance, a mobile-friendly site allows every web user to access your site from almost any device, which is well suited for almost any kind of company. On the other hand, a mobile application is catered to a company that provides services and goods to a type of audience, which makes it suitable for retail company.
Smartphones and tablets have certainly replaced desktops and laptops. This replacement has not only affected people across the world but also businesses who are trying their best to reach the masses and serve the best possible solutions to them. Thus, whether you are running a retail company or a consultancy firm, it is always a bright idea to build a fully functional mobile application to target the right audience and be available for them across every possible device.